The Sony Ericsson Xperia Ray, is a highly anticipated phone coming to the market in the next few months. Offering a sleek design style with an aluminum frame the phone appears to be extremely durable and made with high quality material. It offers a 3.3” screen, and runs on the Android platform (Gingerbread 2.3), offers a 1 Ghz processor, reality display with the Bravia engine, and an 8.1 mega-pixel camera with Exmor R for HD video capabilities. It is virtually see-through, coming in at only 9.44 mm thick, and boasts the name of one of the leading manufacturers in the business, Sony Ericsson, so consumers can trust its quality and functionality.

The phone features a front facing camera, scratch resistant screen with excellent brightness and resolution, and also offers an integrated touch key system. The phone, featuring the powerful Google based Operating system (Androi), also allows consumers to choose from over 200,000 apps to download and purchase, from the Android Market. The phone is targeted at consumers looking for a sleek design, smartphone with high technological capabilities, is user friendly, and suffices as both a business phone during the working hours, yet a user friendly phone, which can be utilized by all consumers.

The phone weighs only 100 grams, and is extremely thin 9.44 mm, yet offers more features than any consumer could ask for in a phone. You can choose from several colors including: black, pink, gold, and white. Some popular features it includes are: 8.1 mega-pixel camera, 16X digital zoom, face detection and recognition, Geo tagging, HD video recorder (at 720p capabilities), scene detection, self-timer for photo taking, touch focus and touch capture. It also has mp3 capabilities and includes: album art, a bluetooth stereo, playnow services, the Sony Ericsson music player, TrackID music recognition application, and customized playlists.

As far as internet consumers can use google voice search, NeoReader barcode scanner, and the ever popular android market. It offers basic features present in all cell phones however adds the Twitter timescape integration feature. With several entertainment features including 3D and motion gaming, video streaming, and built in FM/AM radio, it is an all in one phone, mp3 player, gaming device, and laptop.

Although it has already been released in some markets, the Xperia Ray will be released to all regions (in which it will be sold), by November of 2011. The company hopes it will be as widely accepted and loved in new markets, as it already has become in those which have already introduced it.