where to recycle xmas cards
Retailers Show Support for Christmas Card Recycling
According to the Department for the Environment, Food and Rural Affairs (Defra), more than one billion Christmas cards or a total of 17 per UK resident end up in the rubbish pile each holiday season.
For fourteen years, the Woodland Trust and Recycle Now ran a campaign to reduce carbon emissions by encouraging recipients to recycle Xmas cards. In 2007 alone, 93 million cards were recycled thanks to the agencies’ collective efforts. That year the campaign raised £100,000, resulting in 22,000 trees planted.
Unfortunately, the campaign came to an end in January 2011, due to a lack of participation and funding. This holiday season, however, consumers can still recycle Xmas cards quite easily, thanks to retailers like Marks & Spencer and Sainsbury’s.
In spite of the rise in curbside recycling programs, there is still a need for holiday card recycling programs a need which these stores hope to serve.
Sainsbury’s supermarkets will host card recycling bins in the chain’s largest locations throughout January. The movement will benefit the Forest Stewardship Council, which will receive a cash donation based on the amount of greeting cards recycled. Last year the retailer gave £10,000 to the organization.
Sainsbury’s competitor Tesco will not be offering consumers a place to recycle Xmas cards this year, as the chain believes most of its customers have access to the preferable option of doorstep paper collections.
The Marks & Spencer program will collect discarded holiday greetings in-store and recycle them through DS Smith, the company’s waste management contractor. Additionally, the retailer plans to donate money to the Woodland Trust in accordance to the amount of cards collected.
Each 1,000 cards M&S collects mean a new tree will be planted in the UK.
“We are delighted that M&S is continuing the highly successful Christmas Card Recycling Scheme this year,” Sue Holden, Woodland Trust chief executive, told letsrecycle.com. “By recycling festive cards, M&S customers are helping the Woodland Trust to continue vital work in creating new woodland, as well as preserving the habitat of thousands of UK species.”
In hopes of increasing collection, Marks & Spencer has made the movement an interactive one. Those interested in making donations will also be able to cast a vote as to where the trees will be planted.